The Power of Voice Over in Explainer Videos: Making Your Message Stick
Explainer videos have quickly become a powerful tool for businesses to communicate their message and engage with their audience. They provide an audio-visual experience that can quickly and easily explain complex topics in an entertaining and informative way.
We've all come across explainer videos that either leave a lasting impact or just simply fall flat. And when it comes down to it, the voice-over can be the deciding factor between an average video and one that's truly effective. Whether it's explaining a product, introducing a new service, or simply conveying information, explainer videos have become an important part of modern marketing. That's why it's essential to put thought and care into the voice over aspect of your video.
So, why is voiceover such a crucial component of explainer videos? Let's dive in and explore.
Engagement Boost
By using voice over, you can add a personal touch to your explainer video that resonates with viewers and helps them connect with your message in a more meaningful way. When done right, voice over narration can make your explainer video even more impactful, helping to ensure your message sticks with viewers and encourages them to take the desired action.
A professional voice over artist will bring a level of energy, personality, and emotion to the video that keeps your audience engaged, while delivering the message clearly.
Clarity and Understanding
The power of voice over in explainer videos is the key to helping viewers understand your message. Voice over can help clarify and simplify complex ideas in your explainer video. Voice over helps to create a more immersive experience with your content, as well as add emphasis to key points and messages. It also has the power to create an emotional connection with your audience, helping them to better understand and connect to your message.
A skilled voice over artist can break down difficult concepts and make them more accessible to your target audience. This can result in a better understanding of the message you're trying to convey, help make your message stick, and leave a lasting impression in your viewers minds.
Retention and Recall
When you create an explainer video, you want to ensure that your message is remembered. This requires two things - retention and recall. Retention is about keeping the information conveyed with them, the lasting knowledge your content has imparted on the viewer. Recall is about how quickly and easily the viewer can bring the information top of mind again in the future.
Studies have shown that people tend to remember information better when it's presented in a combination of audio and visual format. That's why voice over is so effective in boosting retention and recall of the message in your explainer video. By carefully choosing the right voice over artist, you can ensure that the message sticks in your viewers' minds, making it easier for them to remember the video's content.
Accessibility
Clear voice narration not only makes your explainer more memorable, it also makes it more accessible. Some of the consumers of your explainer video may have diminished levels of, or no, sight. They may have hearing impairments or difficulties with language comprehension. By incorporating voice over narration, you can make sure that your message is heard and understood by as many people possible, including those with vision and hearing impairments. In addition, having a voiceover allows you to deliver your message in the clearest, most concise language possible, ensuring that your message sticks.
Choosing the Right Voice-Over Talent
Choosing the right voice over talent is an essential part of creating a successful explainer video. You want a voice that not only resonates with your target audience but also has the ability to convey the intended message clearly. It’s important to consider the tone of your video and the emotionality of the script, as well as the overall tone of the brand. Finding the right talent for your project can be a challenge, but a professional voice over artist can help you create the perfect explainer video. Look for a voice over artist with a wide range of vocal styles and the ability to provide a natural, conversational read.
Here are a few factors to consider:
Tone: Find a voice over artist that can bring the right tone to your video, whether it's serious, humorous, or anything in between.
Speed: Make sure the voice over is delivered at a pace that's appropriate for your target audience.
Language: If your target audience speaks a different language, it's a good idea to choose a voice over artist who's fluent in that language.
Style: Select a voice over artist whose style matches your brand and the tone of your video.
Creating an Effective Script
An effective script is the foundation upon which the entire video is built; the story, the visuals, and the voiceover. A well-crafted script should focus on the message and use language that is concise and clear. It should be written in a professional tone that resonates with the target audience and helps to engage viewers. Additionally, it is important to keep the script concise and focused, as longer scripts can distract from the main goal of the video, the most effective explainer videos clock in around 60 to 90 seconds and ideally no more than 2 minutes. By creating a script that is well-crafted, engaging, and focused, you can ensure that the voiceover in your explainer video is effective and makes your message stick.
Here are a few tips for writing an effective script:
Keep it simple: Make sure the message is clear and easy to understand. Avoid technical jargon and complex concepts.
Make it engaging: Use humor, storytelling, and other engaging elements to keep your audience interested.
Make it memorable: Use memorable phrases, rhymes, and other techniques to make the message stick in your audience's mind.
Test it: Test the script with a small group of people to see if it makes sense and is engaging.
Conclusion
Voiceover can be a powerful tool in making your explainer videos more engaging, understandable, and memorable. By choosing the right voice over talent and creating an effective script, you can ensure that your message sticks with your target audience. When looking for voice over services for your explainer video, partner with a professional voice talent for the best results.
Will Vincent is ready to work with you on a custom quote or audition. He can narrate explainer video, delivering broadcast quality audio recordings, fast, and hassle free.
